By Gwen Schroeder
When you watch a TED Talk, you see a speaker on a stage sharing a big idea. But for us in TED’s post-production department, we see each talk as the final product of a complex recipe. The speaker and their words are the most important ingredient, of course. But there are other, less-obvious ingredients in the video too — like the TED intro, the thank-you to our sponsor, the closing outro video message, as well as the lines of text overlaying the video itself, called “lower thirds,” that contain the speaker’s name, the date and the location where the talk was given.
Recently, though, we realized that we baked in a few too many ingredients. We need a simpler video file with fewer extras tacked on. Which meant we need to remake our library of 1,700+ talk videos without those extras — starting from scratch with the…
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